70 West Madison
Chicago, IL 60602


(630) 730-3875


(630) 665-1690

Investment Philosophy

Professional Personal Financial Planning in Lake Forest, IL

Guardian Rock Wealth believes and acts by the principle that the market is a complex and adaptive system. While we believe in-depth, quantitative analysis is helpful and, in fact, necessary, over-reliance on quantitative measurements can expose portfolios to unintended risk. As such, we rely on both fundamental and quantitative analysis, as well as decades of experience across varying market cycles in an attempt to generate specific investment outcomes. With constant change being a primary theme in today’s marketplace, innovation and adaptation are required disciplines at Guardian Rock. Using these values, we provide financial planning throughout the United States and beyond.

Strategy, Value Add

  1. Unique & Exclusive Investment Strategies. Guardian Rock Wealth draws upon experience gained over decades of portfolio construction, management, and product development, to deliver applicable, customized and goal driven investment strategies.  One of the many ways we do this is through our proprietary Advocacy Investing®​ process.  
  2. Unparalleled Relationship Management & Customer Service. Guardian Rock Wealth prides itself on a business model that seeks exceeds client expectations. Guardian Rock first seeks to understand the individual client and then moves forward, responding with meaningful direction and customization. Practically speaking, this approach includes a deep understanding, ongoing dialogue and review, easily-accessible account services and user-friendly, cutting-edge technology.
  3. Deliverable. Rather than attempting to be the lowest cost provider we seek to deliver unparalleled value, focusing on a holistic view of the client’s needs and focusing on customization for each specialized situation.
  • Approaching clients this way, Guardian Rock Wealth expects to bridge the gap between the growing demands of the younger generations and the expectations of the varying demographics of those we serve.


Guardian Rock Wealth seeks to employ a specific strategy best suited for each individual client.

  1. Create personalized plans with clearly stated objectives from which to operate, review and manage.
  2. Minimize transaction costs by leveraging long-standing industry relationships and using lower cost product alternatives when appropriate.
  3. Utilize specialized investment strategies and vehicles in a strategic and prudent manner to decrease risk and/or increase total return depending on investor wants needs and risk tolerance.  

Guardian Rock understands that fees are important and can create a drag on performance. As such, Guardian Rock believes in cost mitigation whenever and however appropriate.

Guardian Rock Wealth is different. At Guardian Rock, the client is not just metaphorically first, the client is central to every action and decision. The conversation starts and stops with the client. In this way, Guardian Rock takes a page from the traditional family physician, literally meeting the client where he/she is, physically and geographically. This extends to the living room, kitchen table, boardroom, video conference, workplace, email, the world wide web, or wherever else is most convenient.

  • Guardian Rock Wealth also recognizes that while many people are highly-skilled and knowledgeable, and capable, the world of investing can seem daunting and just plain uninteresting. As such, Guardian Rock seeks to exemplify the best bedside manner in the market, communicating in the way, and to the extent, that makes the most sense to each party involved.