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Driven by nearly 30 years managing billions of dollars for major Wall Street firms, The Guardian Rock team believes and acts by the principle that the market is a complex, adaptive system. We believe that in-depth, quantitative analysis is helpful and, in fact, necessary.  We recognize that over-reliance on quantitative measurements can expose portfolios and their owners to unintended risk.

As such, we consistently employ both fundamental and quantitative analysis. 

We use this analysis in combination with our team's investment experience across varying market cycles in an attempt to generate specific investment outcomes unique to each client.

Constant change is the primary theme in the marketplace, so we concentrate on innovation, adaptation, and deep thought in our investment discipline. 

We use this basic method and experience to provide customized and comprehensive financial planning, asset, and wealth management throughout the United States to people and organizations of all types and backgrounds.

Simple Strategy & Value Add

  1. Unique, Exclusive & Proprietary Investment Strategies. Guardian Rock draws upon nearly three decades of portfolio construction, management, and product development experience to deliver customized, goal-driven investment strategies. One of the many ways we do this is through our proprietary Advocacy Investing® process.                                        
  2. Relationship Management & Customer Service. Guardian Rock prides itself on a business model that seeks to exceed client expectations. At Guardian Rock, you are never just another account number! We seek to first understand the individual, family, or organization, and then move forward, responding with direction and customization.  Practically speaking, this approach includes ongoing dialogue and review as well as easily-accessible account services.  


Guardian Rock Wealth seeks to employ a specific strategy best suited for each individual client. 

There is no cookie-cutter approach or one size fits all strategy.


  • Create personalized, comprehensive plans with clearly stated objectives from which to operate, review, and manage.                    
  • Minimize transaction costs which are often zero, by leveraging long-standing industry relationships and using lower-cost alternatives when appropriate. Understanding that fees can create a drag on performance and also understanding that while fees are a thing they are not the only thing.                                                                                                     
  • Utilize investment strategies and vehicles in a strategic way to decrease risk and increase total return depending on investor wants needs and risk tolerance.  

Guardian Rock recognizes that while many people are highly-skilled knowledgeable, and capable, the world of investing can seem daunting or just plain uninteresting. As such, our team seeks to exemplify the best 'bedside manner' in the market, communicating in the way, and to the extent, that makes the most sense to each party involved.